TikTok Marketing
How TikTok actually distributes content, what brands should post, and how creator content compares with paid ads.
- Pillar guide
TikTok Marketing for Brands: Organic, Paid and Creator Strategies
An overview of the four ways brands show up on TikTok, what each one costs, and how they fit together.
Jun 11, 2026 Advertising Food Supplements on Social Media: EU and Italian Rules
Advertising food supplements on social needs no prior authorization in Italy or the EU, but every claim does: only EFSA-authorized wordings, no disease or doctor references, mandatory accompanying statements, and platform policies that are stricter than the law.
Jul 27, 2026Cosmetic Claims on Social Media: the EU and Italian Rules
Cosmetic advertising needs no prior authorization in the EU, but every claim must satisfy the six common criteria of Regulation 655/2013 and be backed by evidence in the product information file, whatever the medium: a creator video is regulated exactly like a label.
Jul 27, 2026Dental Practice Marketing on Social Media: the Italian Rules
An Italian dental practice can use social media, but what it publishes is healthcare informative communication: qualifications, service characteristics and transparent prices are allowed, while offers, discounts and any attractive or suggestive element are excluded, and enforcement sits with the professional Order.
Jul 27, 2026Aesthetic Medicine and Med-Spa Social Advertising: the EU Compliance Rules
Social advertising for aesthetic-medicine clinics is legal across the EU but must stay informational, not promotional. Here is where before/after content, patient testimonials and GDPR consent draw the line — and how to run compliant UGC and messaging.
Jul 25, 2026TikTok Shop Fees for Brands in 2026: Commission Structure and What Sellers Keep
TikTok Shop's seller commission in Italy jumped from 5% to 9% on 8 January 2026. Here's the full fee structure — the 7% category exception, the 4% new-seller rate, what actually reaches your bank, and when selling inside TikTok Shop stops making sense for a brand.
Jul 25, 2026Wine Marketing on TikTok: The Alcohol Rules by Market
TikTok's alcohol rules split the world in two: in the EU and UK you sell the experience, while in the US, Canada and Brazil the bottle itself can star — here is the compliant playbook per market.
Jul 18, 2026How the TikTok Algorithm Decides What Gets Views
The four signals TikTok actually uses to decide how far a video travels — and what brands can do about them.
Jun 11, 2026TikTok Ads Cost vs Creator Content: A Real Comparison
How to honestly compare TikTok ads with creator content on cost per view — and when each one makes sense.
Jun 11, 2026TikTok Shop for Brands: Native Commerce, New Content Demands
How TikTok Shop reshapes the content engine, the role of affiliate creators, and where it fits in a brand's wider TikTok strategy.
Jun 11, 2026TikTok Spark Ads: Boosting Organic Posts as Paid Media
What Spark Ads are, why they routinely outperform standard ads, and how to fit them into a performance-UGC workflow.
Jun 11, 2026TikTok Marketing for Pharmacies: What's Allowed (and What Isn't)
What a pharmacy can and can't do on TikTok, WhatsApp and cashback — and how TikJoy keeps regulated products out of the loop automatically.
Jun 11, 2026