WhatsApp Marketing
WhatsApp Business API, the 24-hour window, conversational commerce and inbound funnels that convert.
- Pillar guide
WhatsApp Business API for Marketing: The Complete Guide
Everything brands need to understand the WhatsApp Business API: capabilities, costs, compliance and use cases.
Jun 11, 2026 WhatsApp Per-Message Pricing Explained, With a Worked Example
Since July 2025 WhatsApp charges for every template message delivered instead of for a 24-hour conversation window. Here is what changed, what is still free, how volume tiers work, and a worked monthly bill you can rebuild with your own rates.
Jul 27, 2026WhatsApp Business API Price Changes 2026: What You Now Pay Per Message
WhatsApp Business API pricing changed twice in 2026 — Italy's marketing rate rose July 1 and service messages become chargeable October 1. Here's what changed and six ways to cut your bill.
Jul 25, 2026Is the WhatsApp Business API Free? What You Actually Pay
Meta charges no upfront fee to activate the WhatsApp Business API, but messaging is metered and BSPs add their own fees. Here's what's genuinely free, what isn't, and how to estimate your real monthly cost.
Jul 25, 2026WhatsApp Marketing vs Utility Messages: How Categorization Decides Cost
WhatsApp bills every template by category, and marketing costs more than utility. Here's how the category is assigned, what quietly reclassifies a template, and how to structure yours to keep transactional messages in the cheaper lane.
Jul 25, 2026WhatsApp Business API for Pharmacies: What You Can (and Can't) Do
Meta's healthcare bans scare pharmacies off WhatsApp — but the compliant perimeter of services, bookings and cosmetics is wider than most think.
Jul 18, 2026WhatsApp for Wineries, Wine Shops and Restaurants: The Rules
Hospitality businesses can run bookings, menus and customer service on WhatsApp everywhere — the line Meta draws is promoting or selling alcohol in the chat, and here is exactly where it falls.
Jul 18, 2026WhatsApp 24-Hour Window Explained: Rules, Templates, Workarounds
The single rule that shapes every WhatsApp marketing funnel — what opens the window, what resets it, what you can do after.
Jun 11, 2026From Video View to WhatsApp Conversation: Building a Social-to-Chat Funnel
How to design a funnel that turns TikTok views into inbound WhatsApp conversations — without breaking compliance.
Jun 11, 2026Click-to-WhatsApp Ads: When Chat Beats a Landing Page
How click-to-WhatsApp ads turn views into inbound conversations, and the markets and categories where they outperform.
Jun 11, 2026WhatsApp Template Messages: Categories, Pricing and Approval
What a template message is, why categorization decides the price, and the common rejection causes to avoid.
Jun 11, 2026